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1 screen printing method
screen printing method Siebdruckverfahren nEnglish-German dictionary of Electrical Engineering and Electronics > screen printing method
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2 screen-printing etching method
zeefdruketsmethodeEnglish-Dutch technical dictionary > screen-printing etching method
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3 Printing
Broadly there are six styles of fabric printing, viz.: - Direct Printing - That in which the design is printed direct on the cloth and the colour afterwards fixed by steaming. Dyed Styles - The fabric is first printed with a mordant and afterwards dyed in a mordant dye. Another method is to treat the cloth with a mordant throughout and then print with an acid which discharges the mordant where desired, leaving white where acid was printed. Discharge Printing - See Discharge Prints. Resist Styles - See Resist Printing. Block Printing, by hand. Screen Printing -
4 printing
1. печать, печатание2. фотографическое копирование; копирование на формную пластину3. печатное издание4. тираж5. полиграфия, полиграфическая промышленность6. различные сорта печатной бумагиprinting together — печатание «со своим оборотом»
printing two-up — печатание двойников, параллельное печатание с двух одинаковых форм
printing verse — печатание на обороте, запечатывание оборотной стороны
address printing — адресование, печатание адреса
arc printing — дуговая печать, печатание с помощью электрической дуги
7. печатание на оборотной стороне прозрачной плёнкиbackground printing — фоновая печать, печатание фона
bible printing — словарная бумага, библьдрук
bichromate printing — печатание с форм, изготовленных с использованием хромированных коллоидов
8. печатание голубой краской; светокопирование9. изготовление синих копий, изготовление «синек»Braille printing — Брайлевская печать, печать для слепых
bronze printing — бронзирование, печатание бронзовой краской
10. печатание на картонных заготовках; печатание на картоне11. производство картонных упаковокcode printing — печатание кодовых меток, печатание кодовых знаков, кодирование, шифрование
12. цветная печатная бумагаcolor process printing — многокрасочное печатание с форм, изготовленных фотомеханическим способом
13. контактная печать14. контактное копированиеprinting lamp — лампа для копирования, копировальная лампа
15. печатание издания в нескольких вариантах с учётом интересов потребителей16. печатание по требованию одного экземпляра издания17. прямое контактное копирование18. прямая печать19. печатание с первичной формы20. печатание изобразительной продукцииprinting contrast — контраст, реализуемый при печатании
21. печатание на прозрачном материалеdot-in-dot printing — печатание с точной приводкой, печатание «точка в точку»
dot matrix character printing — печатание знаков, формируемых точечной матрицей
printing process — печатный процесс; процесс печатания
22. двукратное запечатывание23. комбинирование деталей двух разных негативов на одном позитиве или печатной формеduotone printing — печатание двухкрасочных репродукций с одноцветного оригинала, дуплекс-автотипия
electrophoretic printing — электрофоретическая печать, способ электрофоретической печати
electrostatographic printing — электрография, электрографическая печать
embossed printing for blind — рельефная печать для слепых, Брайлевская печать
facsimile printing — факсимильное воспроизведение, факсимильная печать
ferromagnetic printing — печатание ферромагнитными красками, магнитографская печать, магнитография
flat-bed printing — печатание на плоскопечатных машинах, печатание с плоских форм высокой печати
flexographic printing — флексографская печать, печатание с эластичных форм
form skip printing — печатание формуляров с пропусками отдельных пунктов на последовательно идущих страницах
24. четырёхкрасочная печатьprinting device — печатающее устройство; устройство печати
printing station — пункт вывода на печать; станция печати
25. печатание в четыре краски26. многокрасочная печать всеми основными краскамиgelatin printing — фототипия, печать с желатиновых печатных форм
27. нанесение клеевого слоя28. гуммированиеheat-set printing — печатание красками, закрепляющимися под действием нагрева
helios printing — гелиопечать, гелиография
hot foil printing — горячее тиснение фольгой, тиснение фольгой с использованием нагретого штампа
29. переводной способ копирования30. печатание через промежуточную поверхность; офсетная печать31. ведомственная печать32. внутрифирменная печатьiridescent printing — радужная печать; печать враскат
level impression printing — печатание с равномерным натиском, печатание с равномерным давлением
33. печатание литографским способом, литография34. офсетная печатьmagnetic ink printing — печатание магнитными красками, магнитографская печать, магнитография
35. картографическая печать, картопечатание36. производство картографической продукции37. копирование изображения на металлическую пластину38. печатание на металле39. акцидентная печать40. печатание акцидентной продукции41. однокрасочная печать42. печатание однокрасочной продукцииprinting pressure — давление печатания, натиск
43. многокрасочная печать44. печатание многокрасочной продукцииmultigraph printing — печатание с ручного набора, закреплённого на цилиндре
45. печатание газетно-журнальной продукции46. газетно-журнальное производство47. печатание газет48. газетное производствоoff-register printing — печатание с несовмещением, печатание с нарушением приводки
offset printing — офсет, офсетная печать
49. распечатка информации, хранящейся в базе данных вычислительной системы по требованию50. печатание по требованию51. печатание персонализированных изданий52. оптическая печать53. проекционное копирование54. печатание на упаковочных материалах55. производство упаковкиpackaging printing and converting — печать и изготовление упаковок; печать и изготовление тары
56. фотография57. фотопечать; копированиеphotographic offset printing — офсетная печать с форм, изготовленных фотомеханическим способом
58. глубокая печать59. печатание с гелиогравюрphotolithooffset printing — офсетная печать с форм, изготовленных фотомеханическим способом
60. печатание с форм, изготовленных фотомеханическим способом61. фотомеханический способ размножения62. печатание с гравированных медных пластин63. печатание вкладных иллюстрацийprocess printing — многокрасочная печать с форм, изготовленных фотомеханическим способом
64. печатание издательской продукции65. заключительная стадия печатанияraised printing — печатание с последующим оплавлением рельефа; рельефная печать
66. рефлексное копирование67. рефлексное печатание68. печатание с выворотных форм69. печатание с реверсивным приводом цилиндров; реверсивное печатание70. печатание на обороте, запечатывание оборотной стороныrotary printing — ротационная печать, печатание на ротационных машинах
71. печатание многокрасочных газет «по сырому»72. цветные краски для печатания газет73. растровая печать74. второй завод, допечаткаprinting mistake — опечатка, типографская ошибка
75. второй прогонselective printing — избирательное печатание, печатание с избирательным воспроизведением знаков
76. малотиражная печать77. малотиражное копированиеside-by-side printing — радужная печать, печать враскат
small offset printing — «малый офсет», печатание малоформатной продукции офсетным способом
solid printing — печатание со сплошных форм, печатание плашек
solid color printing — печатание со сплошных форм цветными красками, печатание цветных плашек
solventless printing — печатание красками, не содержащими растворителя
split color printing — радужная печать, печать враскат
78. трафаретная печать79. ротаторная печатьsublimatic heat transfer printing — термодекалькомания, сублимационная печать
test printing — пробное печатание, изготовление пробных оттисков
thermal printing — термопечать, термографская печать, термография; печатание термокрасками
thermographic printing — термопечать, термографская печать, термография, печатание термокрасками
three-color process printing — трёхкрасочная печать с цветоделённых печатных форм, изготовленных фотомеханическим способом
three-over-one printing — печатание красочностью 3+1
80. печатание на тканях81. печатание на тонкой бумаге82. декалькомания, печатание переводных изображений83. печатание с переносом изображенияtrouble-free printing — бесперебойное печатание, печатание без помех и перебоев
vapor printing — «дымовая» печать, печатание паром
water-based ink printing — печатание водными красками, печатание красками на водной основе
web printing — печатание на рулонном материале, рулонная печать
wood block printing — печатание с деревянного клише; ксилография
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5 method
1) метод; приём; способ2) методика3) технология4) система•- accelerated strength testing method-
benching method-
bullhead well control method-
electrical-surveying method-
electromagnetic surveying method-
long-wire transmitter method-
operational method-
rule of thumb method-
straight flange method of rolling beams-
symbolical method-
tee-test method-
testing method-
triangulation method-
value-iteration method -
6 projection printing
1. проекционная печать2. проекционное копированиеEnglish-Russian big polytechnic dictionary > projection printing
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7 direct printing
English-Russian big polytechnic dictionary > direct printing
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8 technique
1) метод, спосіб (див. т-ж арproach, method) 2) технологія (див. т-ж technology) - alloying technique
- annular sawing technique
- assembly technique
- automatic layout technique
- automatic test generation technique
- BIMOS technique
- bond etchback technique
- boron etch stop technique
- bump-metallization technique
- CAD technique
- GDI technique
- chip floorplan technique
- chip processing technique
- circuit technique
- CMOS technique
- cold-crucible technique
- cold-processing technique
- collector-diffusion isolation technique
- commutating auto-zeroing technique
- computerized design technique
- CVD technique
- decomposition technique
- definition technique
- development advanced rate technique
- diffused planar technique
- diffusion technique
- double-diffusion technique
- dry processing technique
- electrochemical passivation technique
- electron-beam technique
- electroplating technique
- etch-and-refill technique
- etchback technique
- etch-stop technique
- evaporation technique
- fabrication technique
- film technique
- flip-chip technique
- floating crucible technique
- folding technique
- four-point probe technique
- growth technique
- implant-isolation technique
- incremental time technique
- integrated technique
- interconnection technique
- internal trace technique
- ion-implantation technique
- isolation technique
- laser selective photoionisation technique
- laser-trimming technique
- lifting technique
- lift-off technique
- light-scattering technique
- liquid encapsulation Czochralski technique
- liquid-phase epitaxy technique
- liquid epitaxy technique
- lithographic technique
- masked diffusion technique
- masking technique
- mask-making technique
- masterslice technique
- mesa-fabrication technique
- Minimod technique
- mixed-level technique
- mixed-mode technique
- modified horizontal Bridgman technique
- modified Bridgman technique
- molecular-beam epitaxy technique
- monolithic technique
- mounting technique
- multichip assembly technique
- multiwire technique
- native охide technique
- node tearing technique
- n-type doping technique
- open-tube diffusion technique
- open-tube technique
- optical alignment technique
- oxide masking technique
- oxygen-plasma охidation technique
- packaging technique
- peripheral sawing technique
- photolithographic technique
- photomasking technique
- photomechanical technique
- photoresist lift-off technique
- piecewise linear modeling technique
- planar-epitaxial technique
- plasma-охidation technique
- plasma-spraying technique
- p-n junction isolation technique
- positive photoresist masking technique
- probe technique
- processing technique
- production technique
- production soldering technique
- reduction technique
- resist technique
- SBC technique
- scaling technique
- screen-printing technique
- screen-stencil technique
- self-aligned double-diffusion technique
- serial-writing technique
- shallow V-groove technique
- shrinking technique
- silk-screeningtechnique
- silk-screentechnique
- single-layer interconnection technique
- single-level interconnection technique
- sinking technique
- slice technique
- solder reflow technique
- solute-diffusion technique
- SOS isolation technique
- sparse matrix technique
- staged-diffusion technique
- staining technique
- stencil technique
- step-and-repeat reduction technique
- tape-carrier technique
- test technique
- thermal wave technique
- trench-etch technique
- tri-mask technique
- trimming technique
- two-layer resist technique
- two-phase technique
- two-step technique
- vapor-oxidation technique
- vapor-phase epitaxial technique
- V-ATC technique
- wet technique
- wire-bonding technique
- wire-wrapping technique
- wire-wrap technique
- wiring technique
- 1:1 photomasking techniqueEnglish-Ukrainian dictionary of microelectronics > technique
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9 Ducos du Hauron, Arthur-Louis
SUBJECT AREA: Photography, film and optics[br]b. 1837 Langon, Bordeaux, Franced. 19 August 1920 Agen, France[br]French scientist and pioneer of colour photography.[br]The son of a tax collector, Ducos du Hauron began researches into colour photography soon after the publication of Clerk Maxwell's experiment in 1861. In a communication sent in 1862 for presentation at the Académie des Sciences, but which was never read, he outlined a number of methods for photography of colours. Subsequently, in his book Les Couleurs en photographie, published in 1869, he outlined most of the principles of additive and subtractive colour photography that were later actually used. He covered additive processes, developed from Clerk Maxwell's demonstrations, and subtractive processes which could yield prints. At the time, the photographic materials available prevented the processes from being employed effectively. The design of his Chromoscope, in which transparent reflectors could be used to superimpose three additive images, was sound, however, and formed the basis of a number of later devices. He also proposed an additive system based on the use of a screen of fine red, yellow and blue lines, through which the photograph was taken and viewed. The lines blended additively when seen from a certain distance. Many years later, in 1907, Ducos du Hauron was to use this principle in an early commercial screen-plate process, Omnicolore. With his brother Alcide, he published a further work in 1878, Photographie des Couleurs, which described some more-practical subtractive processes. A few prints made at this time still survive and they are remarkably good for the period. In a French patent of 1895 he described yet another method for colour photography. His "polyfolium chromodialytique" involved a multiple-layer package of separate red-, green-and blue-sensitive materials and filters, which with a single exposure would analyse the scene in terms of the three primary colours. The individual layers would be separated for subsequent processing and printing. In a refined form, this is the principle behind modern colour films. In 1891 he patented and demonstrated the anaglyph method of stereoscopy, using superimposed red and green left and right eye images viewed through green and red filters. Ducos du Hauron's remarkable achievement was to propose theories of virtually all the basic methods of colour photography at a time when photographic materials were not adequate for the purpose of proving them correct. For his work on colour photography he was awarded the Progress Medal of the Royal Photographic Society in 1900, but despite his major contributions to colour photography he remained in poverty for much of his later life.[br]Further ReadingB.Coe, 1978, Colour Photography: The First Hundred Years, London. J.S.Friedman, 1944, History of Colour Photography, Boston. E.J.Wall, 1925, The History of Three-Colour Photography, Boston. See also Cros, Charles.BCBiographical history of technology > Ducos du Hauron, Arthur-Louis
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10 back
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11 Lumière, Auguste
SUBJECT AREA: Photography, film and optics[br]b. 19 October 1862 Besançon, Franced. 10 April 1954 Lyon, France[br]French scientist and inventor.[br]Auguste and his brother Louis Lumière (b. 5 October 1864 Besançon, France; d. 6 June 1948 Bandol, France) developed the photographic plate-making business founded by their father, Charles Antoine Lumière, at Lyons, extending production to roll-film manufacture in 1887. In the summer of 1894 their father brought to the factory a piece of Edison kinetoscope film, and said that they should produce films for the French owners of the new moving-picture machine. To do this, of course, a camera was needed; Louis was chiefly responsible for the design, which used an intermittent claw for driving the film, inspired by a sewing-machine mechanism. The machine was patented on 13 February 1895, and it was shown on 22 March 1895 at the Société d'Encouragement pour l'In-dustrie Nationale in Paris, with a projected film showing workers leaving the Lyons factory. Further demonstrations followed at the Sorbonne, and in Lyons during the Congrès des Sociétés de Photographie in June 1895. The Lumières filmed the delegates returning from an excursion, and showed the film to the Congrès the next day. To bring the Cinématographe, as it was called, to the public, the basement of the Grand Café in the Boulevard des Capuchines in Paris was rented, and on Saturday 28 December 1895 the first regular presentations of projected pictures to a paying public took place. The half-hour shows were an immediate success, and in a few months Lumière Cinématographes were seen throughout the world.The other principal area of achievement by the Lumière brothers was colour photography. They took up Lippman's method of interference colour photography, developing special grainless emulsions, and early in 1893 demonstrated their results by lighting them with an arc lamp and projecting them on to a screen. In 1895 they patented a method of subtractive colour photography involving printing the colour separations on bichromated gelatine glue sheets, which were then dyed and assembled in register, on paper for prints or bound between glass for transparencies. Their most successful colour process was based upon the colour-mosaic principle. In 1904 they described a process in which microscopic grains of potato starch, dyed red, green and blue, were scattered on a freshly varnished glass plate. When dried the mosaic was coated with varnish and then with a panchromatic emulsion. The plate was exposed with the mosaic towards the lens, and after reversal processing a colour transparency was produced. The process was launched commercially in 1907 under the name Autochrome; it was the first fully practical single-plate colour process to reach the public, remaining on the market until the 1930s, when it was followed by a film version using the same principle.Auguste and Louis received the Progress Medal of the Royal Photographic Society in 1909 for their work in colour photography. Auguste was also much involved in biological science and, having founded the Clinique Auguste Lumière, spent many of his later years working in the physiological laboratory.[br]Further ReadingGuy Borgé, 1980, Prestige de la photographie, Nos. 8, 9 and 10, Paris. Brian Coe, 1978, Colour Photography: The First Hundred Years, London ——1981, The History of Movie Photography, London.Jacques Deslandes, 1966, Histoire comparée du cinéma, Vol. I, Paris. Gert Koshofer, 1981, Farbfotografie, Vol. I, Munich.BC -
12 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
13 dot
1) точка
2) точек
3) ставить точку
4) проводить пунктир
5) пунктировать
6) точечный
7) пунктирный
– dot alloying method
– dot density
– dot frequency
– dot mark
– dot matrix printer
– dot pattern
– dot printing
– dot product
– dot structure
– screen dot
– trio dot pitch -
14 shading
<tech.gen> (e.g. of solar collectors, parking lots, buildings) ■ Abschattung f ; Beschattung f<av> (of screen picture; typ. in corners) ■ Bildabschattung f<av> ■ Dunkelsteuerung f< print> ■ Tönung f -
15 area
1. площадь2. поверхность3. зона; область; участокbackground area — площадь пробельного элемента ; непечатающий участок
4. элемент растраarea filling — придание какого-либо цвета или узора элементам изображения на определённой площади
5. площадь растрового элемента или точкиfull tone area — сплошной участок, плашка
heavy tonal areas — участки, обильно насыщенные краской
6. незапечатанная площадь; площадь пробельного участка7. непечатающий участок8. площадь непечатающих элементов9. непечатающие элементы10. светлый участок изображения11. пробельный участок; пробел12. участок изображения13. площадь изображения; запечатанная площадь14. печатающие элементы15. полоса печатного контактаregistration area — участки, по которым осуществляется приводка
solid area — участок сплошного изображения, плашка
16. полоса набора17. площадь набора18. длина печатной строкиarea material — печатный материал, подсчитываемый по площади
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16 Talbot, William Henry Fox
SUBJECT AREA: Photography, film and optics[br]b. 11 February 1800 Melbury, Englandd. 17 September 1877 Lacock, Wiltshire, England[br]English scientist, inventor of negative—positive photography and practicable photo engraving.[br]Educated at Harrow, where he first showed an interest in science, and at Cambridge, Talbot was an outstanding scholar and a formidable mathematician. He published over fifty scientific papers and took out twelve English patents. His interests outside the field of science were also wide and included Assyriology, etymology and the classics. He was briefly a Member of Parliament, but did not pursue a parliamentary career.Talbot's invention of photography arose out of his frustrating attempts to produce acceptable pencil sketches using popular artist's aids, the camera discura and camera lucida. From his experiments with the former he conceived the idea of placing on the screen a paper coated with silver salts so that the image would be captured chemically. During the spring of 1834 he made outline images of subjects such as leaves and flowers by placing them on sheets of sensitized paper and exposing them to sunlight. No camera was involved and the first images produced using an optical system were made with a solar microscope. It was only when he had devised a more sensitive paper that Talbot was able to make camera pictures; the earliest surviving camera negative dates from August 1835. From the beginning, Talbot noticed that the lights and shades of his images were reversed. During 1834 or 1835 he discovered that by placing this reversed image on another sheet of sensitized paper and again exposing it to sunlight, a picture was produced with lights and shades in the correct disposition. Talbot had discovered the basis of modern photography, the photographic negative, from which could be produced an unlimited number of positives. He did little further work until the announcement of Daguerre's process in 1839 prompted him to publish an account of his negative-positive process. Aware that his photogenic drawing process had many imperfections, Talbot plunged into further experiments and in September 1840, using a mixture incorporating a solution of gallic acid, discovered an invisible latent image that could be made visible by development. This improved calotype process dramatically shortened exposure times and allowed Talbot to take portraits. In 1841 he patented the process, an exercise that was later to cause controversy, and between 1844 and 1846 produced The Pencil of Nature, the world's first commercial photographically illustrated book.Concerned that some of his photographs were prone to fading, Talbot later began experiments to combine photography with printing and engraving. Using bichromated gelatine, he devised the first practicable method of photo engraving, which was patented as Photoglyphic engraving in October 1852. He later went on to use screens of gauze, muslin and finely powdered gum to break up the image into lines and dots, thus anticipating modern photomechanical processes.Talbot was described by contemporaries as the "Father of Photography" primarily in recognition of his discovery of the negative-positive process, but he also produced the first photomicrographs, took the first high-speed photographs with the aid of a spark from a Leyden jar, and is credited with proposing infra-red photography. He was a shy man and his misguided attempts to enforce his calotype patent made him many enemies. It was perhaps for this reason that he never received the formal recognition from the British nation that his family felt he deserved.[br]Principal Honours and DistinctionsFRS March 1831. Royal Society Rumford Medal 1842. Grand Médaille d'Honneur, L'Exposition Universelle, Paris, 1855. Honorary Doctorate of Laws, Edinburgh University, 1863.Bibliography1839, "Some account of the art of photographic drawing", Royal Society Proceedings 4:120–1; Phil. Mag., XIV, 1839, pp. 19–21.8 February 1841, British patent no. 8842 (calotype process).1844–6, The Pencil of Nature, 6 parts, London (Talbot'a account of his invention can be found in the introduction; there is a facsimile edn, with an intro. by Beamont Newhall, New York, 1968.Further ReadingH.J.P.Arnold, 1977, William Henry Fox Talbot, London.D.B.Thomas, 1964, The First Negatives, London (a lucid concise account of Talbot's photograph work).J.Ward and S.Stevenson, 1986, Printed Light, Edinburgh (an essay on Talbot's invention and its reception).H.Gernsheim and A.Gernsheim, 1977, The History of Photography, London (a wider picture of Talbot, based primarily on secondary sources).JWBiographical history of technology > Talbot, William Henry Fox
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